Five Sparks Marketing Privacy Policy

Last updated: 11 November 2026

1. Who we are

Five Sparks Ltd (company number 09228006), trading as Five Sparks Marketing, of 1 Lindsay Road, Bristol, England, BS7 9NP, is the controller of the personal data described in this policy. Contact: [email protected], +44 1793 540118.

When we answer calls for our customers (roofing businesses), the customer is the controller of their callers' data and we act as their processor. If you called a roofer and want to know how your data is used, please contact that business. We will help them respond.

2. What we collect

• Details you give us: name, business name, email, phone number and enquiry details, through our website forms, chat widget, demo requests, emails or calls.

• Calls to our demo line: your phone number, a recording and transcript of the call, and the details you give so we can set up your personalised demo.

• Customers: billing contact details, plan and payment history (card details are handled by our payment provider, not stored by us), and the business information you give us to build your AI receptionist.

• Website usage: IP address, browser and device type, pages viewed, and information from cookies (see section 8).

3. Why we use it, and our lawful basis

• Replying to enquiries and running demos: Legitimate interests (responding to people who contact us), or steps before a contract

• Setting up and providing RoofLead AI, billing and support: Contract

• Recording and transcribing demo calls: Legitimate interests (showing how the service works and improving it)

• Sending marketing emails and texts: Consent, or for existing business customers our legitimate interests (you can opt out any time)

• Keeping accounts and tax records: Legal obligation

• Keeping the website secure and understanding how it is used: Legitimate interests; consent for non-essential cookies

4. Who we share it with

We do not sell personal data. We share it only with service providers that help us run the business, under contracts that protect it:

• HighLevel / LeadConnector (CRM, website, phone, SMS, email and AI voice platform), based in the USA.

• Stripe (card payments).

• Google (calendar bookings and Google review replies, where you have connected them).

• Our accountant and professional advisers, and authorities where the law requires it.

5. International transfers

Some providers store data outside the UK, mainly in the USA. Where they do, we rely on UK adequacy regulations, the UK Extension to the EU-US Data Privacy Framework, or the UK International Data Transfer Addendum to keep it protected.

6. How long we keep it

• Enquiries and demo requests that don't become customers: up to 24 months after our last contact, then deleted.

• Demo call recordings and transcripts: only for as long as we need them to arrange and follow up your demo and to improve our service, then deleted.

• Customer account data: for as long as you are a customer and 6 years afterwards (for tax and legal claims).

• Marketing preferences: until you opt out, then a suppression record so we don't contact you again.

7. Your rights

You have the right to access your data, have it corrected or deleted, restrict or object to how we use it (including any marketing at any time), and receive it in a portable format. To use any of these rights, email [email protected]. We will reply within one month.

8. Cookies

Our website uses cookies that are needed for it to work. We will only set analytics or advertising cookies (for example a Meta or Google tracking pixel) if you agree through our cookie banner, and you can change your choice at any time.

9. Text messages

If you give us your mobile number we may text you about your enquiry, demo or account. Reply STOP to opt out of marketing texts, or HELP for help.

10. Security

We use reputable platforms with encryption and access controls, and limit access to people who need it.

11. Children

Our services are for businesses and are not aimed at anyone under 18.

12. Complaints

If you're unhappy with how we've handled your data, please tell us first at [email protected]. You also have the right to complain to the Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint, 0303 123 1113.

13. Changes

We may update this policy. The latest version is always on this page, with its "last updated" date.