Five Sparks Marketing Terms of Service
Last updated: 11 November 2026
1. About us
These terms apply to the RoofLead AI service and to this website (fivesparksai.com). They are provided by Five Sparks Ltd, trading as Five Sparks Marketing, a company registered in England and Wales (company number 09228006), whose registered office is at 1 Lindsay Road, Bristol, England, BS7 9NP ("Five Sparks", "we", "us"). Contact: [email protected] or +44 1793 540118.
2. Who these terms are for
RoofLead AI is sold to businesses only. By ordering, you confirm you are buying for your trade or business and not as a consumer, and that you can accept these terms on behalf of your business ("you").
3. What RoofLead AI does
RoofLead AI is an AI receptionist that answers your business calls 24/7 using a voice agent we build for you. Depending on your plan it can take callers' details, book appointments into your calendar, send email and SMS confirmations, transfer calls or pass messages to you, and reply to Google reviews. What each plan includes is shown on our pricing page at the time you order.
4. Set-up and when your service starts
• After you order, we build and configure your AI receptionist. This usually takes up to 7 days, and needs information from you (your services, areas, opening hours, how you want emergencies handled, calendar access).
• Your service start date ("Go-Live Date") is the day we confirm your AI receptionist is fully set up and you have approved it. Delays caused by waiting for information from you do not count towards the 7 days.
5. Prices, minutes and payment
• Prices are in pounds sterling and exclude VAT, which is added at the current rate.
• Monthly plans are billed monthly in advance, plus the one-off set-up fee shown at checkout. Annual plans are billed yearly in advance.
• Each plan includes a number of call minutes per month. Minutes over your allowance are charged at your plan's rate (currently Starter £3.00, Growth £1.66 and Pro £1.11 per minute, plus VAT) and billed in arrears. Unused minutes do not roll over.
• Payments are taken by card through our payment provider (Stripe). You authorise us to take recurring payments until you cancel.
• We may change our prices by giving you at least 30 days' notice by email. The new price applies from your next billing date after the notice period.
• If a payment fails, we will tell you. If it is not paid within 14 days we may pause your service until it is.
6. Our 60-day money-back guarantee
If you are not happy with RoofLead AI for any reason, tell us within 60 days of your Go-Live Date by emailing [email protected]. We will refund everything you have paid us, including the set-up fee, and your service will end. No questions asked. This applies to monthly and annual plans alike: on an annual plan, the full annual fee is refunded. The guarantee applies once per business, to your first subscription.
7. No contract: changing or cancelling your plan
• Monthly plans have no minimum term. You can cancel at any time by emailing [email protected]. Your service continues until the end of the month you have paid for, and you will not be charged again.
• You can move up or down a plan at any time. Changes take effect from your next billing date.
• Annual plans: you can cancel at any time and you will not be charged again. After the 60-day guarantee period, there is no refund for the unused part of the year; your service continues until the end of the year you have paid for.
• Apart from the 60-day guarantee and the annual-plan rule above, payments already made are not refundable.
8. Your responsibilities
• Give us accurate information about your business and keep it up to date (for example opening hours, services and where to send emergencies).
• Check the call summaries, bookings and messages we send you and deal with your customers' enquiries promptly.
• Use the service lawfully. In particular, you are responsible for meeting your legal obligations to your own customers, including telling callers how their information is used, and deciding whether the AI should tell callers it is an AI assistant.
• Do not use the service for unlawful, misleading or nuisance calls or messages.
• Keep your log-in details (for example for the mobile app) secure.
9. What the AI can and cannot do
• AI can make mistakes. It may occasionally mishear a caller, record details incorrectly or not book a job as intended. We set it up carefully and keep improving it, but we cannot promise it will be error-free.
• It will not quote prices unless you give us a price list to use, and any prices it gives are only the ones you have supplied.
• It is not an emergency service. It does not replace 999 or any safety-critical process.
• We do not guarantee any number of leads, jobs, bookings or amount of revenue.
10. Third-party services
RoofLead AI runs on third-party platforms, including HighLevel (LeadConnector), telephone and SMS carriers, Google (for calendars and reviews) and our payment provider. We are not responsible for outages or changes caused by those providers, but we will do our best to keep your service running and tell you about any significant problem.
11. Your data and your customers' data
• When we handle personal data about your callers and customers for you, you are the controller and we are your processor. The Data Processing Terms in Schedule 1 apply and form part of these terms.
• How we handle your own personal data (and that of website visitors) is explained in our Privacy Policy.
• When your service ends, you can ask us for an export of your contacts and call records within 30 days. After that we will delete them, unless we must keep them by law.
12. Intellectual property
We (and our licensors) own the RoofLead AI service, our scripts, prompts, workflows and this website. You own your business information, logos and customer data. You give us permission to use them only to provide the service to you.
13. Our liability to you
• Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot legally be limited.
• We are not liable for loss of profits, revenue, jobs, business, goodwill or data, or for any indirect or consequential loss.
• Our total liability to you in any 12-month period is limited to the amount you paid us in that period.
14. Suspending or ending the service
We may suspend or end your service if you seriously break these terms (for example non-payment after 14 days' notice, or unlawful use). We may also stop offering the service by giving you at least 30 days' notice, in which case we will refund any fees paid for the period after it ends.
15. Text messages
If you give us your mobile number, we may send you service messages (for example booking confirmations and account notices). Reply STOP to stop marketing texts at any time, or HELP for help. Message frequency varies and your network's standard rates apply.
16. Using this website
You may use this website to find out about our services. Please do not misuse it, try to break its security or copy its content for commercial use. Information on the website is general and may change.
17. Changes to these terms
We may update these terms from time to time. If a change materially affects existing customers, we will email you at least 30 days before it takes effect. The version on this page applies from its "last updated" date.
18. General
• These terms are the whole agreement between us about the service. If any part is found unenforceable, the rest still applies.
• You may not transfer your rights under these terms without our written agreement.
• These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.
Schedule 1: Data Processing Terms (summary)
This schedule applies where we process personal data on your behalf (UK GDPR Article 28).
• Subject matter: answering, recording and transcribing your business calls, taking callers' details, booking appointments and sending messages, for as long as your service runs.
• Data: names, phone numbers, email and postal addresses, job details, call recordings and transcripts of your callers and customers.
• We only process this data on your documented instructions (these terms and your set-up choices).
• Everyone who handles it is bound by confidentiality, and we keep appropriate security measures in place.
• You authorise us to use the sub-processors listed in our Privacy Policy. We will tell you before adding new ones, and you may object.
• Where data is transferred outside the UK, we rely on lawful safeguards (UK adequacy regulations, the UK Extension to the EU-US Data Privacy Framework, or the UK International Data Transfer Addendum).
• We will help you respond to data-subject requests and tell you without undue delay if we become aware of a personal data breach.
• When the service ends we will delete or return the data as set out in section 11, and give you the information you reasonably need to show compliance.